For most consumers in the U.S., using a credit card and interacting with a PIN pad to make payments was rarely an issue — until the Covid-19 outbreak. With hygiene suddenly becoming the top concern, consumers have been getting a fresh look at contactless payments.
According to Visa’s data in April, the U.S. has 175 million contactless cards, more than any other market. Overall contactless usage in the U.S. grew 150% in March 2020 year over year, and nine of the top 10 card issuers are actively rolling out new contactless cards. Digital wallets also played a key role in increasing awareness among consumers, McKee said.