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YouTube plans to roll out new monetization opportunities for creators, including ways to make money directly from viewers. YouTube wants to help creators build business, which is an endeavor it began over ten years ago with the launch of the YouTube Partner Program.
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“In order to support creators and their next-generation media companies, over a decade ago we introduced the YouTube Partner Program (YPP), the first-of-its kind. Over the last three years, we’ve paid more than $30 billion to creators, artists, and media companies.”
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