San Francisco based social investing platform raised $3.2m in Seed funding led by Upfront Ventures.
"It's clear that retail investing as a form of entertainment is a huge opportunity and a trend that's here to stay," said Aditi Maliwal, partner at Upfront Ventures. "The Finary team lives and breathes the Gen Z audience, not just because they are the audience but also because they are laser-focused on building an incredible experience for the next generation of investors. We're excited to support their journey."