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Fiserv partners with portfolio company NYDIG to offer bitcoin brokerage to their broad base of bank customers. One such customer, California's First Foundation Bank, is already in the process of bringing this new service to its platform.
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“Interest in cryptocurrency, and particularly bitcoin, has skyrocketed over the past several years, to the point that bitcoin investing is now a commonplace activity...people continue to turn to financial institutions as a central place to manage their financial activity, and being able to offer this capability will help position banks and credit unions at the forefront of their customers’ financial lives," said Byron Vielehr, chief digital and data officer at Fiserv.
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