San Francisco and Africa based financial data infrastructure startup raised $15m in Series A funding led by Octopus Ventures.
“It’s a highly data-driven user experience. And every fintech or bank wants to provide that same data-driven user experience. From instant loans or savings, or overdrafts, or whatever it might be, it’s all just like a user experience around a product,” Playford said, referring to both Chinese super-app juggernauts. “If you get to the core of all of the business problems for financial institutions, they’re looking at doing two things. One is they’re looking at lowering their customer acquisition costs. And then they’re looking at increasing the lifetime value of their customers.”