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Some partners at EY are now testing a new workplace gimmick for the era of artificial intelligence. The firm’s exploration of the technology, provided by UK startup Synthesia, comes as the pandemic has quashed more traditional ways to cement business relationships. Golf and long lunches are tricky or impossible, Zoom calls and PDFs all too routine.
“We’re using it as a differentiator and reinforcement of who the person is,” says Jared Reeder, who works at EY on a team that provides creative and technical assistance to partners. In the past few months he has come to specialize in making AI doubles of his coworkers. “As opposed to sending an email and saying ‘Hey we’re still on for Friday,’ you can see me and hear my voice,” he says.
https://www.wired.com/story/deepfakes-making-business-pitches/
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