“Stretched middle-income households and working families deal with financial stress on a daily basis and are largely unsupported by current offerings,” Hamilton said. “This can be viewed as a kind of a noisy market, and so this funding has been a good validation of the vision and kind of the products, in that we have been able to stand out in that market.”

https://techcrunch.com/2021/08/18/one-banks-40m-to-offer-all-in-one-financial-services-to-the-middle-class/