“At Tribe, we believe strongly in the power of the network effect and how it can create moats for businesses. Khatabook has successfully built such a network by empowering this seismic shift among MSME businesses to move from paper to digital, literally,” said Arjun Sethi, co-founder and partner at Tribe Capital, in a statement. “Despite its large early success and fast adoption to date, the company is early in its path to power the segment. We’re thrilled to be a part of its growth as it leverages its network to build additional scale.”

https://techcrunch.com/2021/08/23/indias-khatabook-raises-100-million-for-its-bookkeeping-platform-for-merchants/