Kunder and its four companies (Nesto, Racional, ProSueños, and HeyPay!) and Brazilian startup Xerpay will merge with Betterfly after the acquisition.
Betterfly allows organizations and its employees to improve their health and lifestyles. Among other services, the platform awards the users’ healthy habits with life insurance coverage. Eduardo della Maggiora, co-founder and CEO of Betterfly, mentioned that the result of these acquisitions will be “offering a series of additional products and services to our clients, and most importantly, taking a giant step towards our vision of protecting the future of 100 million families.” The company aims to reach this goal by 2025. That is why this series of acquisitions is quite strategic. By merging these companies with its platform, Betterfly will also triple its number of employees and add a series of new offerings to its portfolio.