Toronto based sports NFT service raised $100m in Series A funding from investors including SoftBank’s Vision Fund 2, Insight Partners and Peyton Manning.
Fanatics wants to acquire a sports betting company and is also starting a direct-to-consumer sports trading card business. Last August, Fanatics secured licensing rights for the NBA, NFL, and MLB to produce the cards. Those deals helped value Fanatics’ trading card business at $10 billion following a $350 million raise.