“Nine months ago, 90% of our clients reached out to us directly and 10% of them became clients through accounting firms. Nine months later, that trend has changed. 81% of our clients come from accounting firms,” co-founder and CEO Arthur Waller told me.

https://techcrunch.com/2022/01/30/pennylane-wants-to-overhaul-the-accounting-tech-stack-in-france/