“We realized that to deliver the quality of service these shops deserved, we needed to get more involved. In managing the operations directly ourselves we went from an asset-light backend distribution software platform to this market-facing platform that was out there delivering goods directly to shops themselves.”

https://techcrunch.com/2022/03/16/sokowatch-rebrands-to-wasoko-as-it-raises-125m-series-b-from-tiger-global-and-avenir/