"Single family rentals are an increasingly valuable asset, and Poplar is at the forefront of bringing institutional operating power to Main Street real estate investors, who are often spending hundreds of hours a year on everything from leasing and maintenance to legal issues and accounting."

https://www.prnewswire.com/news-releases/poplar-homes-raises-53m-series-b-to-give-independent-real-estate-investors-the-full-stack-property-management-capabilities-of-national-companies-301512040.html