“We got to $10 billion of portfolio value with what is essentially a single product for a very specific type of founder,” Clifford said. “EF’s flagship product, Form, works incredibly well for first time founders in the first six to seven years of their career who are ready to start right now. But we know that’s a tiny fraction of all the world’s great potential founders,” said Clifford. “So over time we want to get to the place where EF has a product where every ambitious entrepreneur can find their co-founder. We’re not yet ready to share the details, but we think there’s enormous growth potential here.”

https://techcrunch.com/2022/06/28/entrepreneur-first-raises-158m-at-a-560m-valuation-adding-stripes-collison-brothers-to-its-list-of-backers/