“It is easier than ever to create a brand today, which has led to so much competition in the fashion and greater apparel world, with acquisition costs skyrocketing. As such, it is more important than ever for these brands to offset the increased acquisition costs by increasing the lifetime value of their users," said Smolin.

https://www.theblock.co/post/157419/nft-membership-platform-hang-raises-16-million-series-a