The 49ers realizing that their players are young, rich and financially uneducated are using Wealthfront to educate their employees. Ronnie Lott, a member of the Pro Football Hall of Fame and four-time Super Bowl Champion, explained it best by saying, “The NFL is an unbelievable experience for any young athlete. They make a lifetime’s worth of money in a short time period, but they need help planning for the long term. I think Wealthfront can be a huge part of the solution.”
As of today, they (49ers) are also the first professional sports team to help secure the financial health of their employees and alumni with free, automated investment services. The San Francisco 49ers will cover the advisory fees on the first $100,000 each individual invests with Wealthfront. Wealthfront will also provide financial education for both current employees and alumni through its acclaimed seminars.