A new startup named Upside has built a white-label platform through which investment advisors can offer automated investment services. These include paperless account opening, portfolio selection, automated trading and portfolio rebalancing, client and advisor portals, and practice analytics.
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Upside raises $1.1m to arm investment advisors against 'robo-advisors'
...These features are delivered to clients through a user interface similar to the ones offered by the robo-advisor sites. “We already have a number of advisors and investors using the platform, so we’re excited about continuing to improve our technology based on the feedback we’re getting,” said Upside CEO Tom Kimberly in a statement. “Many advisors know that the digital generation wants something different — and they know that the robo-advisors like Wealthfront and Betterment are here to stay. Upside is their answer to that challenge.”
