The Cupertino company (Apple) makes payments every month — though a developer may wait until July to collect the money earned in May. For bootstrapped startups, the wait can be painful. Martin Macmillan said he experienced the cash crunch firsthand as chief executive of Soniqplay, which created interactive music applications. He said he wanted to reinvest the App Store proceeds into promotion, to help fuel growth — but payment lag hurt his business.

http://recode.net/2014/07/08/app-makers-get-payday-lender/