Reddit is starting to monetize its 115 million unique monthly visitors. The company plans to launch a virtual currency and a crowdfunding platform. With an active and loyal user base, I'm bullish on the strategy.
The move comes at an interesting time for the cult website. Reddit raised a whopping $50 million at a $500 million valuation last month and is making bold moves to be more than just a community of information. CEO Yishan Wong has plans to introduce a virtual currency for the service — which he said is close to becoming profitable — and that’s something that could fit nicely with Redditmade as it looks to amp up its revenues. Even without that link, Reddit racks up over five billion monthly page views and 115 million unique visitors each month, which makes its jump into crowdfunding a significant one. “Redditmade is a new place to turn the best designs and products by the community into reality,” according to the launch post — which is on Reddit, of course. “Redditmade gives you the flexibility to create almost anything you want, easily raise money, and support causes you care about. It’s also a great way for others to find awesome new products they’ll love and support other redditors while knowing their information and money will always be secure.” As with many things Reddit, there’s a charitable edge to Redditmade. Moderators can opt to donate the profits from their campaign to charity — that means that if a project is over-funded, a good home is found for the additional cash raised.