Alternative lending platforms are catering to Millennials. This generations trusts and understands the power of social platforms. A recent Bank of America survey found 14% of Millennial small business owners have used non-traditional lending services. On the other hand, only 1% of Baby Boomers have used alternative lending platforms.
A wealth of non-traditional alternatives have popped up online over the last eight years. They cater to those who need fast cash -- and who might not qualify for traditional bank loans, which tend to require flawless credit and have exhaustive approval processes. Many have websites that are "reminiscent of a social platform," said Mitchell D. Weiss, adjunct professor of finance at the University of Hartford. "Its clean, its crisp." It's helping them capture the attention of millennial entrepreneurs. 14% of millennial small business owners have turned to non-traditional lending services, according to a recent Bank of America survey. That's substantially more than older generations. Only 1% of Baby Boomers (ages 50 to 68) and 3% of Gen-Xers (35 to 49) have received funding from non-traditional lenders.