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20 years after her first report on "Internet Trends" Mary Meeker presented her latest vision for the biggest tech trends in 2015. The presentation touches on everything from e-commerce as percentage of GDP in various geographies, to regulatory hurdles facing marketplaces. The 197 slides are worth a read.
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
