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By 2019, the market for big data software is expected to grow by 50%. Companies today horde data—whether it be sales, human resources, or some other type of business-related information— the hope being that one day they can analyze it and use it to make better business decisions. Companies realizing the value of their data are hiring talent and investing in technologies that can help them mine, clean and analyze their treasure trove's of data.
But the process of analyzing data doesn’t come cheap, and companies of all sizes need to invest in the software that does the grunt work of crunching numbers. That’s why the market for big data software is expected to grow by 50% by 2019, according to new research issued by Ovum on Monday. The report attributes the growing market to more companies adopting emerging data technologies like Hadoop, the open source and free big data framework that lets companies store data and use analytical tools to study the information. Tom Pringle, the report’s co-author said in a statement that “The experimental era of big data is coming to an end,”
http://fortune.com/2015/07/06/companies-willing-spend-big-data-technology/?xid=nl_termsheet
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