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iBeacons seem to be finally set to make an enterprise appearance. With a lot left up to the developer be sure to constantly asking yourself, "What value is this adding?"
I’d argue no one wants a coupon for sausage pushed to their phone – particularly when it’s in only one store on one aisle for one month, with no real consumer value and no at-scale app penetration.
http://blog.estimote.com/post/125942350690/apple-google-and-the-state-of-the-enterprise
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