How do you get the word out to 7 billion people to step up and support the United Nations-sponsored goals of ending extreme poverty, fighting climate change and promoting equality? If you're acclaimed filmwriter-director and activist Richard Curtis — as famous for hit movies like Love Actually and Notting Hill as for co-founding the charity Comic Relief — you put together a free Global Citizen Festival in Central Park for Sept. 26 (to coincide with the opening of the U.N.'s 2030 Agenda for Sustainable Development) and headlined by a glittering cast of no-need-for-introduction entertainers like Beyonce, Pearl Jam and Stephen Colbert.

http://www.npr.org/sections/goatsandsoda/2015/09/24/442913058/meet-the-man-who-booked-beyonce-to-sing-for-the-u-n-s-global-goals