The framework of WeWork’s fundraising documents fits the formula perfectly. “MILLENNIALS ARE REDEFINING THE WORKFORCE,” the company proudly shouts at the beginning of the deck, with references back to its tech-savvy user base throughout. In one slide, WeWork describes itself as “space as a service,” a play on software-as-a-service companies like Salesforce. WeWork also refers to itself as a subscription model — basically anything but Regus. And just as Uber won hearts and minds by proving that demand for its service is not limited to the size of the taxi market, WeWork says it can get $1 billion in annual revenue with just 1% penetration in key cities — but a closer look reveals that WeWork has a very broad definition of potential customers: every single company with up to 100 employees in “industries that use office space”

http://www.buzzfeed.com/nitashatiku/how-wework-convinced-investors-its-worth-billions#.nsAq2Koyo