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A recent survey analyzed consumer shopping trends for purchasing digital and physical gift cards from websites and mobile devices. Respondents answered questions about their purchasing habits and their intentions for purchasing gift cards from websites and mobile devices. It's clear from the results that we love gift cards.
94% intend to purchase two or more gift cards by online or mobile means this holiday season, and 76% agree that they are likely to purchase at least one digital gift card 84% of respondents between 18-25 agree that they're likely to purchase at least one digital gift card this holiday season Of those who intend to purchase gift cards from online websites or mobile websites/apps this holiday season, nearly 23% plan to purchase 5 or more gift cards Nearly 90% of respondents between 18-25 agree that they are more interested in purchasing digital gift cards now than they were two to three years ago 66% of respondents between 26-35 prefer to have a digital gift card scanned from their phone rather than an email printout
