“It’s not enough to monitor drivers, but we have to move the needle on improving [them]. We’ve done a variety of studies on coaching platforms and have reduced phone usage by 60 percent over time — one in every four car accidents is caused by phone usage.” The average person likely won’t notice if they’re using Zendrive because it doesn’t have a consumer-facing version. It’s available for developers to include in their own app through an SDK. That tool leverages mobile sensors within the device to measure acceleration, braking, swerving, phone use, and other factors. The company hasn’t disclosed how popular its service is but did say that it’s analyzed hundreds of millions of miles. Some of the many apps that have turned to ZenDrive’s service include Shuddle, Urgent.ly, eDriving, Red Cap, and Valet Anywhere.

http://venturebeat.com/2016/02/04/zendrive-raises-13-5m-to-make-roads-safer-by-tracking-your-driving-behaviors/