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One key reason Unilever purchased Dollar Shave Club was its ability to simplify a product that had become needlessly complex, which is a lesson many fintech startups are also internalizing. This concept is captured brilliantly in the company's viral marketing videos, one of which is quoted below.
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“Do you think your razor needs a vibrating handle, a flashlight, a back scratcher and 10 blades? Your handsome-ass grandfather had one blade – and polio. So stop forgetting to buy your blades every month and start deciding where you are going to stack all those dollar bills I’m saving you.”
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