San Francisco based investment advisor Stockpile has raised $30m in Series B funding from investors including Mayfield, Arbor Ventures, Hanna Ventures, Wang Ventures and Eight Roads Ventures. Stockpile’s mission is to make it easy for beginners of any age, including children and millennials, to learn about stock, get started investing in stocks or to gift stocks.
“We’re on a mission to make it simple for everyone — especially young, first-time investors — to save and invest for their future,” said Avi Lele, Stockpile’s founder and chief executive, in a statement. “Fractional shares make market investing fun, easy, and personal. Even someone with only a few dollars can buy a piece of a favorite brand like Amazon or Alphabet, which are currently trading close to $1000 a share.” Lele argues that investing directly into companies, rather than buying fractional shares of an exchange traded fund (which is what services like Motif, Betterment, and Wealthfront offer), is more attractive for investors.