Germany based enterprise software giant SAP is reported to have purchased customer identity firm Gigya for a reported $350m. Gigya today manages some 1.3 billion customer identities across hundreds of sites, existing business that it will bring under SAP’s umbrella.
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SAP acquires Gigya
This was the same figure that was reported yesterday when the news leaked out as a rumor in the Israeli press (Gigya is based out of Mountain View, CA, but its R&D is based in Israel, and its founders are Israeli). Analytics firm Zirra also told TechCrunch that the company was valued at around $250 million in its last valuation, back when it raised $35 million led by Intel Capital in 2014. The idea will be to integrate those features into SAP’s wider e-commerce operation to expand the kinds of services it offers to existing customers, and to help sell more e-commerce services to Gigya’s base.
