In discussions with Softbank to value the company between $35b and $40b, New York based WeWork is set to become the second most value private company in the U.S. behind Uber.
The swift rise of WeWork from its founding in 2010 has amazed followers and bewildered its critics, who wonder how a company centered around leasing office space could be valued like a tech firm. WeWork investors are betting the firm will dominate a reshaping of the global office market—where they see companies giving up long-term leases and embracing WeWork’s more flexible terms. The company has expanded beyond the workplace, establishing dormitory-like housing, a fitness club and an elementary school. It also has bought a search engine optimization company and a maker of wave pools for surfers.