National Basketball Association's (NBA) Cleveland Cavaliers, and their eSports team Cavs Legion GC, have partnered with UnitedCoin, a multicurrency transaction platform that uses blockchain technology.
“As decentralized technology continues to evolve, we know it is important for us to stay ahead of the curve and plan for how it will impact our fan experience and business as we move forward,” said Nic Barlage, Cavaliers president of business operations. “We are happy to team up with UnitedCoin, a like-minded company motivated by innovative technology to help us do that and are excited about how this partnership will bring blockchain technology to life for our fans.”
https://www.nba.com/cavaliers/releases/unitedcoin-partnership-190715