Fichtner told TechCrunch that Gabi was able to raise because its “unit economics are so great.” The CEO went on to say that Gabi has “proven in the past year that customers like our product, that they are signing up at reasonable customer acquisition costs (CAC) and that the lifetime value (LTV) that we are producing based on retention [is] high enough” to be attractive.

https://techcrunch.com/2020/01/29/insurance-startup-gabi-raises-27m-to-double-its-product-engineering-and-marketing-teams/