As for all those other companies — Mint, Acorns, the list goes on — Hogarth sounds surprisingly sanguine. “If you look at it from the outside, it looks crowded. But the consumer financial services in the U.S. is a $2 trillion business, and we haven’t had a fundamental shift since maybe Schwab came along 30 years ago.”

https://techcrunch.com/2020/03/05/mobile-banking-app-empower-finance-just-closed-a-20-million-series-a-round/