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Germany’s Global Saving Group, the e-commerce content company, has acquired iGraal for €123.5m in a mixture of €35m in cash and the remaining in stock.
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“In 2019, GSG and iGraal jointly saw more than six million members using its loyalty tools and connected advertisers to around 400 million consumers,” says GSG. “The deal makes GSG the largest rewards, savings and shopping content platform in Europe”.
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