“We believe that a steady SaaS-i-fication of the market is already underway, with traditional businesses replicating the best practices of SaaS pricing and business models even outside the realm of software. Subscription businesses today have to be ready at all times to identify and leverage market opportunities rapidly,” said Krish Subramanian, co-founder and CEO of Chargebee, in a statement.

https://techcrunch.com/2020/10/06/chargebee-raises-55-million-to-help-businesses-move-to-subscriptions/