“We started to pay attention to the movement toward self-employment,” Myrick told TechCrunch. So in 2019, the pair interviewed “lots” of self-employed people to better understand their pain points. What they found is that taxes and expense tracking were considered among the more painful and expensive parts of being self-employed. So they formed Found (formerly called Indie) with the goal of creating a “one-stop shop” for business banking, bookkeeping and taxes for self-employed businesses.

https://techcrunch.com/2021/05/20/ex-square-execs-launch-found-to-help-the-self-employed-raise-12-75m-from-sequoia/