Atomic, the market leader in payroll APIs for direct deposit acquisition, and Welcome Tech, the largest financial services platform for the multigenerational immigrant community, today announced a partnership that extends financial services available to millions in the Hispanic community, a community that is often overlooked, yet vital to U.S. prosperity. The tactical partnership between Atomic and Welcome Tech will enable direct deposits for the nearly 3 million account holders and 9 million community members of Welcome Tech, many of whom will gain access to bank accounts for the first time. "From a pure value alignment standpoint, working with a partner that recognizes all the different access points that our consumers and the community we serve require is what drove the interest in partnering with Atomic," said Welcome Tech's CEO, Amir Hemmat. "Welcome Tech is a trusted brand in the largest immigrant community in the U.S., the Hispanic consumer cohort, and we are growing exponentially. We are building innovative solutions and offerings both in language and in culture, and our goal is to continue to demystify and create access to previously elusive opportunities such as financial resources."

https://www.prnewswire.com/news-releases/atomic-and-welcome-tech-launch-digital-banking-partnership-for-the-hispanic-community-301299786.html?tc=eml_cleartime