“Bought By Many’s digital-first approach is unrivaled in pet insurance, a market that is large and underpenetrated in most European countries and the US. It benefits from secular tailwinds such as the humanisation of pets and higher spend on pet care, and is also uniquely positioned to benefit as global digitalization continues to gather pace,” comments EQT’s Carolina Brochado. “In less than five years, Steven and the team have built Bought By Many to be one of Europe’s leading insurtechs.”

https://tech.eu/brief/londons-pet-insurance-provider-bought-by-many-brings-home-350-million-bones-now-valued-at-over-2-billion/