On it's Q2 earnings call, Facebook CEO Mark Zuckerberg outlined some of his vision for a metaverse Zuckerberg said it will take several years to build out the metaverse experience, but if successful, it will make money from the sale of virtual goods in the metaverse, along with advertising and other virtual experiences.
“Our business model isn’t going to primarily be around trying to sell devices at a large premium or anything like that because our mission is around serving as many people as possible, ... So we want to make everything that we do as affordable as possible, so as many people as possible can get into it and then compounds the size of the digital economy inside it.”, said Mark Zuckerberg.
https://www.cnbc.com/2021/07/29/facebook-metaverse-plans-to-make-money.html