The acquisition announcement comes at an opportune time for the studio; RTFKT is currently behind one of the most talked-about NFT project drops of the month — a sweeping avatar partnership with artist Takashi Murakami called CloneX. Since its initial drop less than three weeks ago, the project has already seen nearly $65m in transaction volume.
| less than a minute read
Nike acquires NFT collectibles studio RTFKT
“This is a unique opportunity to build the RTFKT brand and we are excited to benefit from Nike’s foundational strength and expertise to build the communities we love,” RTFKT co-founder Benoit Pagotto said in a statement.
