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Total orders on Jumia reached 30m last year, while the number of customers who placed at least one order increased to 8m, from 6.8m in 2020. The company fulfilled 3m more orders in the last three months of 2021 than in the same period two years before, with total order value increasing by more than 5m.
"As it splurges on urban billboards and online influencers to attract more users that it can make money from, Jumia is starting to show off as a pan-African platform that other companies should advertise on, the latest step in living out its moniker as the 'Amazon of Africa.'"
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