San Diego based revenue and sales data analytics company raised $22m in Series A funding led by Updata Partners.
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Improvado raises $22m in Series A funding
“Advertisers struggle to understand their ROI across multiple marketing platforms. By explaining that ROI clearly and quickly, Improvado’s technology serves an important function — and addresses an important market opportunity” said PubMatic Cofounder and CEO Rajeev Goel.
