The percentage of iPhones with Apple Pay activated was 10% in 2016 and 20% in 2017. Adoption nearly doubled again in 2018. It hit 50% by 2020. Now it’s around 75% and inching closer to ubiquity.
It would take work to build the technological infrastructure for iPhone users to start using Apple Pay. It would also take waiting for the public to get comfortable with change. The company’s data suggested that customers were pleased with Apple Pay once they tried it. “People love Apple Pay,” Loup Ventures analyst Gene Munster said in a recent interview. Apple just needed more customers to use it. And its pestering worked. The company says that 90% of retailers across the U.S. now take Apple Pay. The number that accepted contactless payments when the service was introduced was 3%. The fees Apple collects from banks whose cardholders use Apple Pay amount to less than 1% of the company’s overall revenue