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Stock market operator Nasdaq is making a push into crypto, launching a digital asset custody service for institutional investors. Led by former Gemini executive Ira Auerbach, Nasdaq Digital Assets will initially offer bitcoin and ether custody services to financial institutions, taking on the likes of Coinbase and Anchorage Digital.
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"Demand among institutional investors for engaging in digital assets has increased in recent years, and Nasdaq is well-positioned to accelerate broader adoption and drive sustainable growth."
https://www.finextra.com/newsarticle/40979/nasdaq-launches-crypto-custody-service
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