“We think these banks are not crypto friendly,” Varun Deshpande, the CEO and co-founder of Juno told CoinDesk. The aim of the loyalty program, he said, is to incentivize those already predisposed to using crypto to fundamentally replace their traditional banking stack.

https://www.coindesk.com/business/2022/10/01/crypto-banking-platform-juno-raises-18m-in-series-a-funding/