To win in the Asian century, companies in Asia need to build new capabilities to thrive in a radically different world—and play their full role in the health of societies. The question is how. In this article, McKinsey first explores the evolving corporate landscape in Asia, and then discusses five themes that emerged most strongly from a series of interviews with CEOs in the region that can determine success or failure in the period ahead, exploring priorities.
As the corporate landscape becomes more competitive and differentiation between archetypes increases, firms will need to build new capabilities to win in the Asian century. We have interviewed many CEOs in the region, and five themes stand out from those discussions.