The platform has introduced the new function to Shorts, YouTube’s short-form video offering that was launched in 2020 to compete against the popularity of fast-growing rival TikTok. This will mean users will be able to buy products as they scroll through videos.
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YouTube expands shopping features following digital advertising slowdown
“Our goal is to focus on the best monetisation opportunities for creators in the market,” Michael Martin, YouTube Shopping’s general manager, told the Financial Times in his first interview since joining the company six months ago.
