“A freight forwarding business is about how to ship cargo from point A to point B. Software can really help, but that’s not their main business. The service itself is the main business and software cannot help minimize the shipping costs or get it there faster. But it can certainly help provide additional valuable information to customers, importers and exporters,” Chen said.

https://techcrunch.com/2022/11/13/gofreight-raises-28m-to-become-the-shopify-of-freight-forwarding/