"The initial focus is certainly bootstrapped companies because the message really resonates with those founders," says Relay co-founder and director of acquisitions Austin Simon, adding that it's possible the company will also acquire venture-backed companies down the line as they, too, start to look for more exit options given the current market.

https://www.axios.com/2022/11/15/relay-commerce-raises-27-million-to-acquire-more-e-commerce-tools